In the past year, global CBD sales generated nearly $11 billion in revenue. The overwhelming popularity of this substance is one of the main reasons why so many people are going into the CBD business. All you need to succeed in this business is a wholesale supplier, motivation and some marketing savvy. With all of the competition in the CDB industry, you will have to work hard to create a competitive edge.
Properly marketing and promoting your CBD business will take time and a lot of effort. In some cases, hiring marketing professionals to help you is essential. Here are some of the things you should focus on when trying to grow your CBD business.
Email Marketing is a Great Tool
For most consumers, receiving emails from companies they use is something they enjoy. Engaging in well-planned email marketing campaigns is a great way to increase consumer interest in your product. Instead of trying to buy bulk email lists from a third-party, try to build your own list organically. The best way to accomplish this task is by creating contact forms to put on various pages of your website.
Offering visitors to your website incentives for filling out these forms is crucial. By offering a discount on a person’s first order for their contact information, you can create an opportunity for ongoing engagement. Personalizing the emails that you send out to consumers is also a good idea.
Using a person’s name in the subject line or sending them information about sales on products they have ordered in the past is vital. Focusing on this level of personalization can help you keep customers loyal for a long time to come.
Having a Great Looking Website is Important
Creating an online presence for your CBD business will take time. One of the first steps in this process is investing in a great looking and informative website. Once you get this website up and going, be sure to focus on keeping the content on it fresh and engaging.
With weekly blogs, you can share helpful information with the general public about CBD and its benefits. If you feel you don’t have the ability to write this content on your own, hiring a marketing company to do this work is crucial. They will have no problem producing quality content on a consistent basis. Before hiring a marketing agency to do this important job, be sure to check out their track record to ensure they are reputable and trustworthy.
Attending Trade Shows
Are you looking for an effective way to engage with local consumers? If so, attending a trade show is a good idea. Before you attend one of these trade shows, you need to work on developing a winning booth design. You also need to invest in lots of printed materials to hand out to the visitors that come by your booth. The more information you can provide trade show attendees about your CBD business, the easier it will be to generate quality sales leads.
Great CBD Is Just a Click Away
If you are looking for quality CBD products to sell, then 360 Distribution can help you out. Contact us now for more information on the products we have to offer.